Bowen Island FC
Brand Guidelines
Within this document you’ll find direction around logo usage, colour palettes, fonts and imagery, all designed to showcase the string values and ‘Soccer For All’ philosophy that we hold at the heart of how we operate as a community oriented club.
[NOTE: These Guidelines are best viewed on a computer screen]
Welcome to Bowen Island FC
These Brand Guidelines are intended to provide insight into our club and the way we operate. We are an inclusive, vibrant & fun football club, at the heart of our Bowen Island Community, and we want our brand to represent that in a consistent and professional way.
We’re committed to ensuring the long term future of the club, and delivering programs to a new generation of players and so will look to use the strength of our branding and both a digital and physical presence to spread the word and ensuring that everybody in the community knows that there is a place for them at Bowen Island FC.
I welcome you to take some time to familiarise yourself with our branding, and then join our club. We look forward to seeing you out on the pitch!
Andy Gillooley
BIFC Creative Director
Contents
Photography (coming soon)
Motion Toolkit
Website (coming soon)
Merchandise (coming soon)
History
Established in 2007 by Morgan Quarry, Kirby Jinnah, David Verlee and Burn Jennings, Bowen Island Football Club (BIFC) has become a cornerstone of the Bowen Island Community. Committed to promoting a healthy lifestyle, we foster a lifelong passion for football/soccer while emphasizing the fun and social benefits of team sports.
As a registered nonprofit since 2013, BIFC is dedicated to enhancing our programs and facilities. Notably, we played a pivotal role in developing the turf field facility in 2009 and then upgrading it in 2020. It is now utilized for youth and adult programs as well as by the local community school (BICS).
Our ongoing mission is to enrich the community by providing a vibrant soccer experience for the next generation of players.
'SOCCER
FOR
ALL'
Mission
To positively influence our community through a healthy, safe, and fun environment, promoting a life-long love of soccer for all.
The Bowen Island FC board convened a Strategic Planning Session in Fall 2022, collaborating with members of the Bowen Island Soccer Community to outline a five-year plan for the Club. Central to our discussions was the commitment to making a positive impact on our broader community. We will adhere to this guiding philosophy and strategic plan as we continue to expand and enhance the club.
WE ARE:
Inclusive
Fun
Positive
Friendly
Professional
Innovative
WE ARE NOT:
Exclusive
Boring
Negative
Antagonistic
Isolated
Vision
At Bowen Island FC, everyone is welcome. We strive to create an inclusive environment where individuals of all ages and skill levels feel comfortable joining our club, fostering a healthier, inspired, and closer community.
Whether it's a 4-year-old taking their first kicks in our Mini House Program, a newcomer exploring social opportunities at our Women’s Football Nights, or a seasoned player returning to the game in our Masters Program after years away, we offer programs tailored for everyone.
Through our commitment to fun, friendliness, and inclusivity, we build a stronger club for all, solidifying our role as a vital part of the Bowen Island Community.
Mini House | Summer Camps | Youth | Academy | Adult Rec | Women's | 50+
Character
We uphold positive attitudes, integrity, and fair play, embodying good sportsmanship both on and off the field.
Respect
We demonstrate respect for fellow players, opposing teams, game officials, and the rules of the game.
Inclusivity
We provide equal opportunities and support for all players to develop and reach their full potential.
Safety
We prioritize creating a safe and welcoming playing environment for all, meeting each player at their individual stage of development and goals.
Collaboration
We work collaboratively with the community to strengthen a sense of belonging and unity within the club.
BIFC Values
Logos and Design Elements
In 2023 a redesign of the BIFC crest was authorised by the board and was awarded to Andre Bussanich. This formed the basis of our 2024 Rebrand.
Our official BIFC crests are utilized across various platforms including websites, digital media, print materials, and social media. The version without 'EST 2007' is specifically designed for embroidery on uniforms and instances where the crest is scaled down significantly in size.
Makeup of the Crest
BIFC’s logomark has been designed as a responsive system. The main crest shape features 3 arrows and precise angles which manifest to other co-branded items.
Alt Logos
Two-Toned Crests
Two-toned crests can be used on a single colour, like a white background and can be embossed, debossed, or foil blocked.
Bowen Arrows Crest
This crest serves as an alternative logo for specific use cases. Its role within the club is yet to be determined, so please refrain from using.
Original Crest
2007-2022 - This crest is no longer to be used except for archival and historical pieces. Even then it should be used sparingly and where possible the current version should appear alongside it.
Logo Misuse
Do Not Change Colours or Elements
Do Not Adjust or Add Filters
Do Not Distort or Rotate
Design Elements
Island Element
This element is taken from the BIFC logo. It is available in all BIFC colours.
Three Lines Element
This element mimics the 3 arrows in the BIFC logo.
-
BIFC Red for Fun
-
Bright Red for Safety
-
Burgundy for Community
Colours
We have a simple but functional colour palette based around BIFC Red, Black and White and a series of supplementary colours that work well with our primary set.
To ensure brand recognition please stick to the assigned colours at all times.
BIFC Red
CMYK C0 M96 Y78 K31
RGB R191 G4 B38
HEX #BF0426
PMS 186 C
Bright Red
CMYK C0 M97 Y97 K0
RGB R237 G14 B12
HEX #ED0E0C
PMS 485 C
Cleat Black
CMYK C0 M0 Y0 K86
RGB R36 G35 B35
HEX #242323
PMS Black C
Mountain Burgundy
CMYK C0 M91 Y77 K49
RGB R130 G3 B32
HEX #820320
PMS 1815 C
Line White
CMYK C0 M0 Y0 K0
RGB R255 G255 B255
HEX #FFFFFF
PMS White
Back Pass Grey
CMYK C0 M0 Y0 K7
RGB R239 G239 B239
HEX #EFEFEF
PMS Cool Gray 1C
Typography
We are using two font families, accessible on Google Fonts, Wix, Adobe, and are free to download.
Avenir = Body
Rubik
Semi Bold = Titles
Medium = Headings
Regular /Normal = Body
Rubik
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Avenir
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Usage Online & Social Media Approach
To create an aesthetically pleasing Instagram grid that effectively represents different content buckets for BIFC enhancing engagement and brand identity.
Plan and curate content in advance to ensure a cohesive visual theme.
News and Updates:
Highlight club announcements, updates, and calls-to-action.
Soccer-Core:
Showcase the essence of the sport through vibrant and dynamic color images. Feature action shots, player profiles, and behind-the-scenes glimpses of training sessions.
Community Engagement:
Reflect the club's involvement in the local community.
Capture the camaraderie and spirit of team events, fan interactions, and community outreach initiatives.
On social, we recommend to use logos and copy sparingly; for boosted posts, news, updates, call-to-actions, etc. Try to balance with unbranded grid images. Too much text in our posts is busy / hard to read. Best practice is to add text in the copy. Better for SEO and easier to update if needed.
Aim to keep 9:16 portrait posts 4:5 safe and avoid copy/logos being cut off when content is previewed.
Where appropriate utilize in app link features to help drive viewers towards our website.
Motion Toolkit
Additional Resources
Creative
Resources
Google Slides Brand Guidelines:
Replica of these online Brand Guidelines available as an online editable or downloadable Google Slides doc.
Downloadable Brand Elements:
Fonts, Imagery, Visual Elements, Templates etc
Board
Resources
To be used for all BIFC Communications/Presentations. Will be made available as editable in Google Slides and PowerPoint.
